About Settle

Settle exists because most pet shops sell to the owner of a happy dog.

The anxious-dog aisle barely exists. You get a wall of toys, a wall of food, and nothing that addresses the actual problem: a dog whose nervous system will not come down, in a house where nobody is sleeping properly.

What we stock, and what we refuse to

Six products. Each one does a specific job for a specific behaviour, and each one earns its place or it comes off the site. We do not sell food, we do not sell toys, and we do not stock a hundred variations of the same thing so that the catalogue looks impressive.

If something does not help an anxious dog, it is not here.

What we will not tell you

That this replaces training. That it works on every dog. That your dog will be a different animal by Friday. Behaviour is slower and less tidy than that, and anyone promising otherwise is selling you something.

What we will say is that lowering a dog's baseline arousal changes how he handles everything else, and that the three things in our bundle are the cheapest, most reliable way we know to do it.

The 30 days is real

Try it properly, for a fortnight at least. If your house is no quieter, send it back and we refund you. We would rather lose the sale than have you keep something that is not working.

Not a substitute for veterinary advice.